Using Drupal For Enterprise Grade Web Publishing

November 15, 2011

Using Drupal For Enterprise Grade Web Publishing By Bill Ives I have been writing about the capabilities of Drupal, primarily as supported by Acquia, for some time (see for example, Acquia Provides Drupal Commons to Support Open Source Enterprise Collaboration) My friend Geoff Bock recenlty report a report on Enterprise-Grade Web Publishing with Drupal that he summarized in his blog post, Why Publishers Should Care About Drupal. Geoff points that in the digital world it is not simply enough to create great content. You have to make the content accessible to people though the various flavors of search. As Geoff writes, "It is also about making it useful, usable, and findable, relying either on web browser or mobile devices." I have said to many of my blog consulting clients, you are now speaking to two audiences, people and machines. You have to engage both. If you only speak to one you lose. If you just address machines, you are like the "content farms" that have sprung up for that purpose (see Content Creation: The New Sweat Shop of the Mind). If you just address people, most of them will not find you in this world of information overload. Continue Reading

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