5 Steps to Small Business Public Relations Success

October 17, 2011

5 Steps to Small Business Public Relations Success By John Jantsch Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.) The credibility that comes with media coverage is something you simply can't buy and obtaining this coverage is something that you simply must make a part of your overall marketing system. While a spot on Good Morning America might not quite be in the cards at the moment, even the tiniest of local businesses can generate some media coverage in this day and age by simply adhering to the plan outlined below. Continue Reading

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