Why You No Longer Need A Blog

October 26, 2011

Why You No Longer Need A Blog By John Jantsch Despite the title of this post I happen to think that blogging as a business marketing tool is very much alive, but not in the same sense that kicked off what might be called the golden age of blogging. (Wonder if that period will make the history books?) While great examples of well-read traditional blog publications will probably be with us for some time, the real growth in the future of blogging will come as content producers turn the content production and consumption behavior that blogs accelerated into the ultimate tool for sales conversion. So, you no longer need to think in terms of a blog as some extension of your website, but more in terms of blogging behavior and technology as the fundamental component of your content strategy. Continue Reading

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