Differences Between Social Media And Social CRM

October 27, 2011

Differences Between Social Media And Social CRM By Brian Solis Part 8 in a series introducing my new book, The End of Business as Usual…this is not content from the book, but instead, this series serves as its prequel. Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular "top 10? posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable incentives, not necessary authentic or genuine value or engagement. With every Tweet or Like to win campaign, hilarious viral video, and user-generated promotional series, businesses make social media more of an oxymoron than a movement to transform two-way conversations into improved customer relationships. Continue Reading

Today's Top Videos: Want an Alternative to Facebook & Google+? Try AnyBeat There's a new social network on the scene called Anybeat. The platform is currently in private beta and is backed by former MySpace exec Dmitry Shapiro, who is also known for founding Veoh.. Watch Video A Different Approach to Business SEO and social media are very closely aligned to online business, but are they really necessary? According to blogging coach Johnny B. Truant, they're not. Watch Video New Report Seeks to Solve Internet Tax Debate Although the debate around states taxing Internet and catalog sales has gone on for years, it has reached a new level of interest recently due largely to incidents involving online retailing giant Amazon. Watch Video Recent Articles: The Social Customer By Adam Metz "A social object is something that people look at, discuss, and pass from person to person, putting their own stamp on it",writes Vice-President of Business Development at Metz Consulting, Adam Metz, in his practical and idea packed book The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. The author describes the business case for social customer relationship management (CRM), and how to apply CRM to brands as social objects, through the most effective application of social media. Read More... Pardot Stays Focused On Small And Mid-Size... I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. It had been over a year since I'd had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report... Read More... How Do You Define Social CRM? It started with a tweet: news from IT industry analysts Gartner as reported by TechCrunch that the social customer relationship management (CRM) market is forecast to reach over $1 billion in revenue by year-end 2012, up from... Read More... Begin With The Customer Experience In Mind When most businesses create a new product or service offering they initially develop the attributes of the product or service. Makes sense, you don't have anything to sell unless you create something people want to buy. The Marketing Hourglass... Read More...

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