How To Create A CSR Program For Your Small Business

October 26, 2011

How To Create A CSR Program For Your Small Business By Rohit Bhargava There is a relatively fancy term and acronym given to all the work that many large organizations do to combat many types of social causes. CSR – or Corporate Social Responsibility – is an umbrella term for everything from water conservation to fighting all kinds of addiction. Increasingly for many large businesses, it is becoming a critical way that they grow brand reputation as well as give back to the communities and societies that they sell to. But CSR programs are not just for large companies. Some businesses are famous for how they have built CSR programs into the fabric of their business. Tom's Shoes calls itself a "socially responsible business" and lives up to it by giving one pair of shoes to a child in need for every pair of shoes you buy. There is growing evidence that it matters more than ever to consumer behavior as well. Continue Reading

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