Tips For Effective Copywriting

October 14, 2011

Tips For Effective Copywriting By Sally Ormond You've probably read about the idea of keeping your copy 'tight'. But what exactly does that mean? Well, when writing sales copy your message must be clear, punchy and to the point. If you spend an age waffling around your subject, fill your copy with adjectives and finally, 1000 words later, get round to telling your reader what you're actually selling, it won't be very effective. Before you start, you need a plan and you need to do some research. Think about: Continue Reading

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