Forget the Sale. Focus on the Customer.

October 26, 2011

Forget the Sale. Focus on the Customer. By Stoney deGeyter There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about their query, they move into shopping and buying modes that hopefully lead them to a satisfied purchase. In each phase of this cycle, the searcher is typing in a unique set or words or phrases. Each search is designed to provide more relevant information than the last. As the searcher learns, the search phrases reflect what they know and what new information they need. There is value in building a website that provides information to each of these searchers, but the value in each isn't the same. By understanding the full marketing value and potential of your website, you can build an effective sales funnel that provides each and every visitor the information they need to make the decision you are hoping for. Continue Reading

Today's Top Videos: Want an Alternative to Facebook & Google+? Try AnyBeat There's a new social network on the scene called Anybeat. The platform is currently in private beta and is backed by former MySpace exec Dmitry Shapiro, who is also known for founding Veoh.. Watch Video A Different Approach to Business SEO and social media are very closely aligned to online business, but are they really necessary? According to blogging coach Johnny B. Truant, they're not. Watch Video New Report Seeks to Solve Internet Tax Debate Although the debate around states taxing Internet and catalog sales has gone on for years, it has reached a new level of interest recently due largely to incidents involving online retailing giant Amazon. Watch Video Recent Articles: ABCs of Ecommerce Success One of my primary jobs as an ecommerce consultant is helping businesses turn the corner—increasing conversion and website sales. In doing so, I find that many stores I work with have the same things in common. Many feel they are doing the right thing with their website, they believe in their product and customers, and they believe that all they need is more traffic to increase sales. It goes without saying that none of them are satisfied with their current results and expect more. They want to do better, they know they can, but they can't seem to uncover what barrier is really holding them back. The one thing they all understand is that they need to change... Read More... If we cannot beat the total price of your current credit card processing fees, we'll give you $500.¹ Is Your E-Commerce Site Ready for Black Friday? Black Friday is less than 60 days away. Yes, you read that correctly. According to research firm comScore, in 2010 E-commerce product sales totaled $142.5 billion, representing eight percent of retail product sales in the U.S. Forrester Research estimates that the U.S. online retail industry will be worth... Read More... Ecommerce & Retail Search Marketing Tactics In the Ecommerce & Retail Search Marketing Tactics session at SMX East 2011 this afternoon Alex Edelstein, Jason James, Laura Thieme, and Lisa Williams are presenting on the challenges facing online retailers. Topics to be covered include how to do well in search results, and how to stand out from... Read More... Autoship Promises To Raise Conversions... If, as a potential consumer of website goods, the site in question had the ability to automate the shipping process of ecommerce to the point that recurring customers don't have to fool with shipping options again, would that increase the value of the site you are... Read More...

Other iEntry Business Resources: WebProNews.com Jayde.com MarketingNewz.com SalesNewz.com CareerNewz.com InvestNewz.com eCommNewz.com WebsiteNotes.com AdvertisingDay.com

--This email is a service of eCommNewz-- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 2011 iEntry, Inc. All Rights Reserved Privacy Policy Legal

eCommNewz: Deactivate / For other inquiries: support@ientry.com

Posted in: