How To Protect Your Trademark Online

October 26, 2011

How To Protect Your Trademark Online By Mike Moran In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol®. It was so simple back then, wasn't it? But it's a brave new online world now, and you have to worry about all sorts of other names, ranging from domain names to search keywords to social media IDs. How do you protect your trademark in all of those venues? The first new danger posed by online technology to name owners was domain quatting. You're probably familiar with the practice of grabbing a nice Internet domain name in the hopes that someone will pay for it later. For names that are not trademarked, this is akin to a land rush. You'd be... Continue Reading

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