Google Plans to Take on Newspapers With New Circulars Ads

October 17, 2011

Google Plans to Take on Newspapers With New Circulars Ads By Rene LeMerle Bloomberg reports that search giant Google is collaborating with Best Buy, Macy's, and other retailers to develop "web-based circular ads" similar to the ad inserts you see in the major newspapers. This news comes just as Google's Nick Foxx said during the Interactive Advertising Bureau's Mixx conference that circular ads are a billion dollar market and Google's circular ads are the answer to those who want a smooth transition from a paper-based ads to digital ads. Foxx also said that Google will soon be rolling out a marketing campaign that will include both internet and print advertising. Continue Reading

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