Landing Page Quality Given More Weight In Google AdWords

October 18, 2011

Landing Page Quality Given More Weight In Google AdWords By Rene LeMerle Google recently announced the global release of updates on how AdWords quality score is determined and how much impact these scores have on the ad's ranking. In simple terms, ads with landing pages that Google thinks to be most relevant to the query will be able to rank higher for lower cost-per-click bids. This release comes after a limited scale trial held in Brazil, Spain and Portugal earlier this year where Google increased the weightage given to relevance and landing page quality in determining the Quality Score and how ads are ranked on Google. The aim of conducting these tests was first to see how these two factors impacted ad rankings on the Google SERP and secondly to improve the user experience with search ads because at the end of the day users appreciate. Continue Reading

Today's Top Videos: What You Should Be Measuring in Social Media So many marketers fret about measuring their social media activities, but they really shouldn't. Dave Fleet, the Vice President of Digital at Edelman Toronto, talked with us and explained that... Watch Video Amazon Silk: To Transform the Browser World or Not? When Amazon entered the tablet market with the Kindle Fire, it also announced its entrance into the Web browser world. Its browser is called Silk and is unique for splitting its functionality... Watch Video Sneakpeeq: An App That Brings Social Commerce to... Facebook is becoming a portal for many activities, so why not add shopping to the mix? This is exactly what Sneakpeeq is trying to do. The app prides itself with creating an offline shopping.... Watch Video Recent Articles: From Social Insights To Social Business Innovation: MIT Enterprise Forum Last night I went to an interesting event sponsored by the MIT Enterprise Forum. It was part of their Innovation Series: From Social Insights to Social Business Innovation. I have the pleasure of attending an earlier event for startups where my Darwin Ecosystem partner Thierry Hubert presented our story. It was a very useful and innovative format where both a panel of experts and the audience provided feedback on our presentation. Once we presented we could not talk but only listen. Read More... HP Cloud Services Beta Leaves Many Questions... HP announced intentions to take on Amazon in the public cloud infrastructure as a service (IaaS) arena. However, the beta announcement has little to no information about why anyone should consider HP Cloud... Read More... Insights Into Google's Search Algorithm... Google has released a video to "give people an even deeper look inside search". The video sets out to explain the process that goes into making the changes and improvements to the Google search algorithm... Read More... CIOs Are Getting Serious About Business... My friends at Corticon had an interesting press release today about a survey they just conducted - More Than 40 Percent of CIOs and CTOs Surveyed Plan to Automate Decision Management Processes. Read More...

Other iEntry Business Resources: WebProNews.com Jayde.com MarketingNewz.com SalesNewz.com CareerNewz.com InvestNewz.com eCommNewz.com WebsiteNotes.com AdvertisingDay.com

--This email is a service of CIOproNews-- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 2011 iEntry, Inc. All Rights Reserved Privacy Policy Legal

CIOproNews: Deactivate / For other inquiries: support@ientry.com

Posted in: