Optimizing Your B2B Website to Increase ROI

October 24, 2011

Optimizing Your B2B Website to Increase ROI By Amanda Chaney A lot of people think that E-commerce isn't really a big part of B2B transactions. Greg Ott (DamandBase) and Joe Rawlinson (National Instruments) aim to discuss how it is. Some things to keep in mind: At some point in the B2B sales cycle, almost everyone touches your website. One size fits all format for your site rarely ever works. You end up with low conversions, low engagement, and it's hard to track effectiveness. A lot of B2B marketers do a great job focusing on learning a lot about prospects, but not the reverse, helping your prospects learn more about you. Continue Reading

Today's Top Videos: A Different Approach to Business SEO and social media are very closely aligned to online business, but are they really necessary? According to blogging coach Johnny B. Truant, they're not. Watch Video New Report Seeks to Solve Internet Tax Debate Although the debate around states taxing Internet and catalog sales has gone on for years, it has reached a new level of interest recently due largely to incidents involving online retailing giant Amazon. Watch Video New Google+ Data Does Not Look Promising Even though Google+ has reportedly surpassed the 40 million user mark, the social network has been not been getting a lot of positive feedback lately. Watch Video Recent Articles: Tips To Make Your Ecommerce Site Ready For The Festive Season! With, autumn setting in, the festive fervor catches up and spreads among people all over the country. As an e-commerce site owner, the festive season is a chance to double your sales and maximize your profits as the internet traffic shoots up by more than 40% over the festive period. This means you need to get a plan ready to divert some of the increased traffic to your site, and set the cash registers ringing (not literally!). Read More... Definitive Guide to Google Wallet Official... After a long wait, Google has finally announced the launch of their highly anticipated mobile app, Google Wallet in collaboration with big names like MasterCard, First Data, Sprint and Citibank. And just a few days after the launch, companies like Discover... Read More... Google Analytics: Multi-Channel Funnels I don't know about you, but when I am shopping online I never buy the first thing I see. With the internet you have access to just about everything you could ever want as a consumer. With all this information available to you with the click of... Read More... A Look at Google Multi-Channel Sales Funnels You cannot manage what you do not measure. This single phrase simply can't be ignored. Without measurement there is no gauge on progress and it becomes virtually impossible to determine if your efforts are effective at building... Read More...

Other iEntry Business Resources: WebProNews.com Jayde.com MarketingNewz.com SalesNewz.com ecommercetrends.com InvestNewz.com eCommNewz.com WebsiteNotes.com AdvertisingDay.com

--This email is a service of eCommerceTrends-- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 2011 iEntry, Inc. All Rights Reserved Privacy Policy Legal

eCommerceTrends: Deactivate / For other inquiries: support@ientry.com

Posted in: