The Corporate Battle of the Facebook Likes

October 24, 2011

The Corporate Battle of the Facebook Likes By Mark Schaefer One of the best things about my job is that I get to meet executives from many different companies, both big and small. I was having a discussion the other day with a digital marketing executive from a seriously huge brand (can't politely name it) and he told me this story, which he said was OK to share with you … His company, a famous consumer products company, became obsessed with assuring that their brands had more Facebook "Likes" than equivalent competitor products. It actually became a marketing strategic goal and part of the annual performance objectives for brand managers. Continue Reading

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