Senin, 24 Oktober 2011

Harvesting Intangible Assets

Harvesting Intangible Assets



EditorReviewz (Enable Images to Fully Enjoy)
October 24, 2011
Harvesting Intangible Assets
By Wayne Hurlbert
"The flaws in our 500-year-old double-entry accounting system for recognizing the value of intangible assets are at the heart of a current and pervasive debate in the accounting and finance professions", writes partner in the Washington, D.C. office of James Day and a top-rated Adjunct Professor in the MBA and Executive MBA programs at the University of Maryland and at Georgetown University Law School, Andrew J. Sherman, in his thought provoking and transformational book Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property. The author describes how the concept of innovation as a company growth creator is widely recognized, but the results of that innovation in the form of intellectual property, is not often well managed or developed fully as an asset.

Andrew J. Sherman compares the concept of intangible assets to farming, and offers a compelling analogy to the growing of crops to the development and revenue creation from intellectual property. The author understands that simply being an innovative company is no longer enough to succeed in today's highly competitive marketplace. The innovation process...

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