The Changing Face Of Lead Generation

October 18, 2011

The Changing Face Of Lead Generation By John Jantsch I've spent a great deal of time over the last few years professing the virtues of what I've been calling the lead generation trio made up of some combination or advertising, public relations and referrals. The idea behind the trio concept is to acknowledge the need to spread your lead generation activities out and diversify them in a manner that allows prospects to experience your brand in different variations and from entirely different points of view. The components of the lead generation trio are dependent upon one another to work. They support and compliment each other and the sum the effort is definitely greater than the parts. Lead generation in general has changed dramatically over the last few years as traditional broadcast or outbound methods have grown increasingly ineffective. Continue Reading

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